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Recycled Plastic Bottles are Fashionable, Literally
Recycled plastics are on-trend sustainably speaking and as fashionwear and accessories.
The latest brand to reuse bottles as a fashion statement is Solo New York, a leading, urban-inspired designer of backpacks, totes, duffels, briefs, and sleeves. It featured its new Re:cycled Collection? at Travel Goods Show 2020 the first week of March in New Orleans.
Each bag in the new Re:cycled Collection repurposes plastic from three to eight plastic bottles, depending on bag size. The process used to create Solo's Re:cycled Collection reduces the need for virgin plastic and also keeps plastic bottles from ending up in landfills.
Designed in urban-cool gray, each bag in the new Re:cycled Collection repurposes plastic from three to eight plastic bottles, depending on bag size. The process used to create Solo's Re:cycled Collection reduces the need for virgin plastic and also keeps plastic bottles from ending up in landfills. The first run of the Re:cycled Collection upcycled approximately 90,000 recycled plastic bottles, and based on initial demand Solo is already expanding the range.
To further support its sustainability efforts, Solo has partnered with the National Forest Foundation (NFF). For every bag purchased from the Re:cycled Collection, Solo is working with the NFF to plant a tree to help regrow U.S. National forests. The company has also added a pledge page to its website, and an additional tree will be planted for anyone who takes the pledge to avoid plastic water bottle use for 30 days.
Sustainably revamps packaging and hang tags.
"Our goal with the Re:cycled Collection was to make sustainable bags available to anyone who wants to make a difference, as well as for the new bags to meet the high standards that Solo has for quality, style and functionality," said Serkan Anders, Solo New York Vice President of Marketing. "The entire Solo team is incredibly proud of the Re:cycled Collection, and it has caused us to rethink many of the ways we do business and source materials for our products. We've since revamped all of our packaging and hang tags which are now also made from recycled materials, and our hang tags are biodegradable. Many more sustainability-focused changes are ahead for the brand."
The company's headquarters building is 100% powered by its own rooftop solar array and uses exclusively LED lighting. Solo New York also has a strict policy of no single-use plastic bottles, offering employees reusable water bottles and a refill station.
Solo's Re:cycled Collection is available at major North American retailers and online, and currently includes the Re:vive Mini Backpack (MSRP $24.99), the Re:store Tote (MSRP $54.99), and the Re:move Duffel (MSRP $64.99).
» Publication Date: 10/03/2020
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