Mondi, an international packaging and paper company, announces the re-branding of its MAESTRO® brand. New packaging designs of the product will be available in stores from early autumn onwards. The rebranding of the MAESTRO® product range was inspired by the orchestra maestro's ability to handle all kind of musicians with diverse styles, just as

See product and contact details of MONDI PACKAGING AG.

View suppliers of similar products in the Packaging Network. Sys.WebForms.PageRequestManager.getInstance().add_beginRequest(BeginRequestHandler); Sys.WebForms.PageRequestManager.getInstance().add_endRequest(EndRequestHandler); function BeginRequestHandler(sender, args) { $('.ajaxLoaderSmall').fadeIn('300'); } function EndRequestHandler(sender, args) { }

Mondi aims to satisfy diverse customer needs with its broad MAESTRO® product portfolio.

In recognition of its strong international brand awareness and success, Mondi is revitalising the brand with a re-launch campaign, including new packaging designs, videos and jingles of different music styles. To highlight the unique qualities offered by the individual products, which are designed to meet the needs of today's business world, every product of the portfolio refers to one musical style.

"The broad range of the MAESTRO® portfolio offers our customers optimal solutions for every need, just as musicians find the right song for their audience's current mood. So you can count on MAESTRO® to set the stage for an impressive performance," says Johannes Klumpp, Marketing and Sales Director of Mondi Uncoated Fine Paper."

Broad applicability and reliable quality
Mondi strives to understand and exceed customer expectations and to fulfil their printing needs every day. In order to flexibly cater to customer requests, MAESTRO® offers the right solution for a range of modern compositions in office paper. Elegance, versatility, strength, smartness or an urban feel ' whatever needs to be expressed, MAESTRO® office papers have the right offering. "From dynamic contrasts for printing texts and colourful graphics with MAESTRO® extra, or MAESTRO® color with 30 different eye-catching colours to choose from, to efficient black-and-white printing with MAESTRO® standard, the MAESTRO® portfolio enables you to hit all the right notes," explains Klumpp.
MAESTRO® papers are optimally suited for diverse office applications, with the portfolio ranging from high white to tinted papers with a high level of opacity and minimum dust generation, which consequently leads to less machine wear and cost savings with regards to maintenance and servicing. The proven ColorLok® Technology for MAESTRO® supreme, MAESTRO® extra and MAESTRO® bulky delivers excellent results on inkjet printers and enables bolder blacks, vivid colours and faster drying.

Sustainable. Every day.
Also with regards to sustainability the MAESTRO® brand offers a strong environmental profile. The entire MAESTRO® portfolio is FSC® or PEFC' certified and thus part of Mondi's Green Range. Mondi makes continuous efforts to further improve the environmental performance of its products and processes every day. Sustainability is a fundamental and integral part of Mondi's corporate strategy. Mondi's Green Range, introduced in 2006, is recognised as a symbol for strong environmental performance in the sustainable paper production, with all Green Range papers FSC®/PEFC' certified, 100% recycled or produced totally chlorine free (TCF). The company's commitment is underpinned by close collaborations with public organisations and NGOs, resulting in numerous renowned certifications: FSC®, PEFC', EU Ecolabel, Blue Angel, Austrian Ecolabel, PPI Awards for Mondi's environmental strategy and the long-term partnership with the World Wide Fund for Nature (WWF).

More info:

» More Information

« Go to Technological Watch